"I Guess My Race Is Run..." (1/23/04)
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Stop! Wait! Proceed no further if you want to avoid any and all spoilers for the Super Bowl, February 1st's highly-anticipated collection of ultra-pricey television commercials (interrupted occasionally by some sort of irrelevant athletic competition). It may still be over a week away, but details are already dribbling out about some of the ads-- including the minute-long spot that Pepsi has lined up to kick off its 10 million-song iTunes Music Store promotional giveaway. We've already received mail from several viewers upset at having the surprise ruined elsewhere on the 'net (come in off the ledge, guys; we swear there's more to live for), so we're being extra careful to warn you folks just in case you're trying to go into Super Bowl Sunday as a blank slate.

Abandon all surprise, ye who enter here. Seriously, if you can't bear the thought of knowing what's coming, go check out Rockwood for a little while or something.

...Are they gone? Okay, the rest of you, here's the skinny: according to USA Today, the Pepsi-iTMS Marvel Team-Up commercial is reportedly going to star none other than about twenty of those teenagers who have been sued by the Recording Industry Association of America for illegally downloading pirated music. 14-year-old Annie Leith, who settled her suit to the tune of about three grand, holds up a Pepsi and announces, "we are still going to download music for free off the Internet." Then come the details about the 100 million winning bottle caps, etc. that you've all known about since mid-October. Set all this to the musical stylings of Green Day covering "I Fought the Law," and you've got a pretty good idea of what to expect. (We're guessing Pepsi couldn't get the rights to use the Clash version, so they opted for a sort of Clash Lite.)

Cute, right? And probably pretty effective at reaching its target audience, given that the RIAA lawsuits are national news. As long as you don't think about it too hard, this sounds like a winner of an ad: funny, topical, and giving away free stuff. Of course, if you do think about it too hard, then you'll notice that the message is actually pretty depressing: there's a bunch of kids hawking sugar water to pay for their RIAA fines and announcing that they're now going to play by the rules while a formerly-indie, now-major-label band sings "I fought the law and the law won." Not exactly the establishment-busting spirit of the 1984 ad, is it?

But hey, that's why we try not to think too hard about things. So let's move on to the real question, here: will Annie Leith be the next Ellen Feiss? Well, she's already got the "Bad Girl" thing going for her, and she's even more underage than Ellen was (and we all know how much the creepy 'net-stalker folks love that), but we figure it all depends entirely on how much Benadryl Annie took before the shooting. Stay tuned!


 
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Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

Prim M at YouTube

 

The above scene was taken from the 1/23/04 episode:

January 23, 2004: What better way to celebrate the Mac's 20th birthday than with a report of an exploding Dell laptop? Meanwhile, details emerge about Pepsi's iTMS giveaway commercial slated to run during the Super Bowl, and some lucky drinkers report already having won free songs even though the promotion doesn't start for over another week...

Other scenes from that episode:

  • 4463: It Was 20 Years Ago Today (1/23/04)   Sure, this is officially Friday's episode, but since we're on such a goofy schedule that it's broadcasting on Saturday morning, we'd be remiss not to pass along some fond birthday wishes to the platform that makes it all possible-- the platform that encourages us all in our endeavors, and whispers "you can" while others shout "you can't."...

  • 4465: Drink! Now! Drink! DRINK!! (1/23/04)   Hey, speaking of that Pepsi-iTunes giveaway, we assume you've been training hard to bolster your body's sugar tolerance, right? After all, you can't just leap headlong into a massive three-month guzzlefest and expect to collect the maximum number of free songs without preparing for the race; statistically speaking, you're going to have to down about six hundred 20-ounce bottles of select Pepsi products before April 30th in order to score all 200 free tunes...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1250 votes)

Like K-pop, but only know the popular stuff? Expand your horizons! Prim M recommends underrated K-pop tunes based on YOUR taste!

Prim M's Playlist

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