Acronyms Ate Our Brains (5/29/03)
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Anyone who's followed the various doings of Apple for longer than about twelve minutes knows that the company rakes in awards like most of us shovel down Baked Lays; in addition to snagging about seventy-kajillion design awards thanks to the impeccable aesthetic sense and appreciation of form-as-function of lead designer Jonathan Ive, the company has even added a couple of Emmys and a Grammy to its trophy case. Winning awards is old hat to the company now. They probably have a truckload of 'em dumped on their loading dock every other day.

But not like this. We're pleased as punch to see over at Macworld UK that Apple has finally won the coveted Silver AD&D award for its G4 iMac. Personally, we have absolutely no idea what the iMac has to do with Advanced Dungeons & Dragons (or the world of fantasy role-playing games in general, for that matter), but we couldn't be happier about it than if you whacked us with a +4 Mace of Giddiness. Here's hoping that this honor sells more Macs to the funny-dice-and-funnier-names crowd, and may the spirit of E. Gary Gygax smile upon Apple forevermore.

Oh. Uh, wait... we've just been informed that Apple's latest accolade is, in fact, not the Silver AD&D Award, but rather the Silver ADD Award, bestowed upon the company by the Attention Deficit Disorder Association. This prestigious award, also known as "The Big Silver Ritalin," recognizes a corporation's outstanding contribution to the advancement of research into the causes and treatments of...

...Um...

Okay, scratch that, too. As it turns out, Apple's G4 iMac has in fact won the Silver D&AD Award, otherwise known as the Yellow Pencil, from British Design & Art Direction. So it's just another design award after all. Which is still nice and all. As for the other stuff, never mind.

 
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The above scene was taken from the 5/29/03 episode:

May 29, 2003: Steve lets conferencegoers in on some of Apple's future products-- or lack thereof. Meanwhile, the iTunes Music Store racks up another million song downloads, and Apple's G4 iMac wins an award of some kind or other...

Other scenes from that episode:

  • 3979: Nope, Nuh-Uh, And Maybe (5/29/03)   Well, unfortunately it appears that so far, at least, there's precious little to report from the D: All Things Digital conference in terms of grievous bodily harm inflicted by and/or on speakers Steve Jobs and Bill Gates, as we had originally projected; apparently the Wall Street Journal did a fine job in keeping the two CEOs out of range of sight (and smell) of each other, damn the luck...

  • 3980: Three Million And Counting (5/29/03)   Time for another iTunes Music Store sales bulletin! (Yes, it really is that slow of a news day. Shoot us. Shoot us now.) Apparently Apple doesn't feel that the latest sales figures are quite nifty enough to justify yet another press release, but they aren't bad enough to cover up, either: the New York Times reports that the company has sold three million songs in its first month, a feat that the Times refers to as "impressive"...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

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