One More Mac Seining Off (5/12/98)
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With "Seinfeld" finally closing up shop, Apple's losing one of their best product placements ever. As most of you know (and those that don't know aren't watching nearly enough television), Jerry's had a Mac on his desk in his fictional apartment for years. We believe it started out as a Classic-format system, then got replaced by a Duo in a dock, and finally morphed into the supercool 20th Anniversary Macintosh at the beginning of this last season. Thursday nights won't be the same without that Spartacus peeking out of the screen...

How fitting, then, that according to Adweek, Apple is trying to persuade Jerry to appear in an Apple commercial due to air during the historic final episode. Jerry's never appeared in a commercial during his own show before, and Apple's never used a comedian any of its TV spots; consider it just another example of "thinking different" if it all goes through. Incidentally, we read somewhere that a 30-second ad slot during the Seinfeld farewell show costs $1.5 million dollars; that's even more than the Superbowl slots cost back in January. Yeesh.

In related news, much to our surprise, Apple's new "Steamroller" commercial debuted tonight on ABC and NBC. The new ad, which features a steamroller crushing a line of Wintel laptops, wasn't expected to hit the airwaves for at least a couple more weeks, presumably to allow production of the new Powerbooks to ramp up. We caught it during "Frasier," though we're told it showed up during "Home Improvement" and "NYPD Blue," as well. We can forgive Apple not showing it during "Buffy" too, because at least there were some nice close-ups of Willow's Powerbook. Product placements rock, don't they?

 
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The above scene was taken from the 5/12/98 episode:

May 12, 1998: Intuit chief Bill Campbell abandons his post at the financial software company-- has he got bigger fruit to fry? Meanwhile, Apple's hard at work on spiffying up its image; while ditching its loud patterns in favor of solids, it's also trying to snare funnyman Jerry Seinfeld for a historic commercial spot. "Didja ever notice how that Windows 95 crashes a lot?..."

Other scenes from that episode:

  • 697: Love Those Coincidences (5/12/98)   Very interesting... Bill Campbell has announced that he is stepping down from his post as CEO of Intuit. He'll be replaced by current executive vice president William Harris, whom Campbell claims to have been "grooming" for the post for a while now...

  • 698: New Spring Fashion Trend (5/12/98)   Consternation! Uproar! Say so long to the six colors on the Apple logo, because according to Time magazine, they are decidedly passé on the runways this spring. From now on, Apple's distinctively-shaped logo will be sans stripes...

Or view the entire episode as originally broadcast...

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