Macworld Expo Boston is right around the corner, and all over the world, Mac users are saying "...whatever." You know the drill; Apple worked itself into a snit and declared that no way, no how would it deign to attend the show after it moved from New York back to Boston, despite the fact that Boston had built a nice, new convention center and promised everyone lollipops. Meanwhile, as of right now, the show will go on exactly as planned, only without Apple, without a zillion third-party vendors who decided it's not worth showing up if Apple isn't there to draw the crowds, and without two-thirds of the attendees, who were only planning on showing up for the Stevenote anyway, and who are now shaking down small children outside of schoolyards to amass enough pilfered lunch money to afford a ticket to WWDC instead.

In fact, it's starting to look like we're going to have the whole place to ourselves. It's gonna rock.

Anyway, what do you suppose that Apple is doing that week which is so important that it can blithely pull out of Macworld Expo? Guitar lessons? Fat camp? Oral surgery? Well, wonder no more, because faithful viewer frozen tundra stumbled upon the answer: Apple's going to attend DV Expo instead. Yup, the proof is right there in black and white (and blue and sort of a bluish-grey hue) on the exhibitor list: Apple, booth 101. Apple's "other plans" consist of attending a different trade show that week.

Now, you could take this as a sign that Apple is prioritizing and putting the professional video industry ahead of the general consumer Mac market, but it's not like there aren't enough Apple employees to exhibit at two shows simultaneously, so that'd probably be a groundless interpretation. No, it's been pretty clear from the beginning that Apple-- okay, let's face it, Steve-- has a real problem with Boston for some reason. Why, we can't recall him setting foot in this town even once since the 1997 summer Expo when he announced that the platform wars were over and accepted a $150 million investment from Microsoft and kissed Bill Gates's Big Giant Live-Via-Satellite Hinder in front of the assembled masses and... Oh. Say, we think we might have an inkling of why Steve objects to the return to Boston!

Bad memories aside, though, we're starting to suspect that it's less of an aversion to Boston and more of a New York thing-- specifically, a Javits Center thing. You did notice, didn't you, that DV Expo just happens to be taking place at the Javits Center, where and when Macworld Expo would be taking place had it not moved back to Boston? We have a feeling that the International Knitting and Embroidery Expo could be there that week and Apple would still attend. We don't know much about the life cycle of beings from Steve's home planet, but are you starting to get the feeling that there's some sort of annual molting process or something and Steve has a nest for that purpose hidden deep in the bowels of the Javits Center? Because we are.

Then again, we don't sleep much. Have we mentioned that?