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Think Different Again (2/4/98)
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How 'bout that? Apple finally did a TV commercial that continues its "Think Different" advertising campaign. And hold onto your hats-- even though it's only fifteen seconds long, it breaks two cardinal Apple ad rules; it focuses on an actual product, and it makes a direct comparison to the competition.
This long-awaited new commercial features an Intel Pentium II processor getting a piggy-back ride from a snail. The voiceover states that while some people think the Pentium II is the fastest processor in the world, the ones inside the Powermac G3's are up to twice as fast. Simple. Straightforward. And about as un-touchy-feely as it gets. If you haven't seen it, Apple's posted a 2.4 MB Quicktime version here. (We've removed our own 3MB version, because demand for the movie slowed our server down considerably, but we're proud to have beaten Apple to the punch. ;-)
When the first "Think Different" commercial aired, AtAT posted a survey to gauge viewer response to the new ad. Well, we're doing it again, primarily because the main criticisms of the first commercial (no products, no reason to buy a Mac) have been addressed. Also, we'd like to do our part in the Apple awareness campaign by compiling your opinions and comments and forwarding them to people at Apple in hopes that they'll listen when working on future ads. So head over to our Survey page to register your opinion!
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SceneLink (420)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 2/4/98 episode: February 4, 1998: In a dramatic shift of strategy, Cupertino floods the airwaves with new ads that actually mention a product. Meanwhile, Microsoft's Bill Gates gets a facefull in Brussels in a bizarre scenario even we couldn't dream up, and Netscape's sagging stock price takes a sharp upturn amid rumors of a buyout by Sun...
Other scenes from that episode: 421: Microsoft Slapstick 98® (2/4/98) Some days, it really seems like some benevolent deity is acting on our behalf, crafting real-life events so bizarre that even we couldn't make them up. It seems that Microsoft head guy Bill Gates was heading into a building in Brussels to meet the Prime Minister of Flanders when he was hit in the face with a cream cake, Bozo-style... 422: More Buyout Rumors (2/4/98) The 'net is abuzz with more buyout rumors, but for a change of pace they're not talking about Apple. This time, Sun is said to be considering a buyout of Netscape. Bloomberg News reports that Netscape's stock jumped a little this afternoon because of the takeover whisperings. Netscape, as you know, just posted a sizeable loss at the end of its last quarter, and is laying off hundreds of employees as a result...
Or view the entire episode as originally broadcast... | |  |
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