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When Marketing Gets Drunk (5/8/03)
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Okay, so we're going a bit off-topic here, but it's a traditional sort of off-topic. You know how we've been out of the loop for a while? Well, that explains why we hadn't heard a thing about Intel's new mobile computing technology until faithful viewer Glen Sanford (who, incidentally, runs the incredibly useful and entertaining Apple-History.com) pointed out an IDG News article about all the new Wintel laptops arriving on the scene these days. Apparently Intel's mobile architecture takes the form of a new processor, a new chipset, and a wireless networking subsystem all bundled together under one name.
"So what?" you ask. And rightly so, because in the past, at least, there really hasn't been anything even remotely interesting about the kind of dreck that winds up in Wintel laptops. But this time around there are a couple of reasons why we're at least mildly interested in Intel's mobile chip bundle. First of all, there's the fact that the new processor, dubbed the Pentium M, is reportedly putting out decent performance while consuming a super-low 1 watt of power-- which translates into up to seven hours of real-world battery use. Assuming it's true, Apple's portables aren't even coming close to that sort of battery life.
But that potentially worrisome factor aside, the real reason why we're interested in this new Intel mobile technology is because it's got yet another in a long line of stupid Intel product names. Yes, first there was Celeron, and then Itanium-- and now we're saddled with "Centrino." Centrino? As far as we can tell, Intel named its new mobile architecture after either a subatomic particle or that parsley-like stuff you put in salsa. But hey, it just wouldn't be an Intel product if it didn't have a name designed to baffle and confound-- and this way, we Mac users get to enjoy it, too.
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 5/8/03 episode: May 8, 2003: Turns out that iPods are the perfect backup system for radio stations-- or are they? Meanwhile, Steve Jobs gets his negotiating mojo workin' as he goes after a more lucrative Disney-Pixar deal, and Intel's new mobile technology boasts incredible battery life and yet another mind-numbingly stupid name...
Other scenes from that episode: 3937: Radio: The Voice Of Reason (5/8/03) Gosh, we'd been out of the daily soap-production grind for so long that we'd almost completely forgotten about that most heinous of plot-development stumbling blocks, the slow news day-- that is, until one jumped up and bit us in the neck yesterday... 3938: Hardball With The Mouse (5/8/03) Just because nothing particularly special's going on at Apple right now doesn't mean there isn't something Steveular in the works. Don't forget, kidlings: he's not just the Man with the Plan at Apple and one heckuva lawn darts player, he's also the CEO of Pixar, makers of fine animated films such as Toy Story, Monsters, Inc., and the soon-to-be-released Finding Nemo...
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