What do you mean, you're still counting Mac sightings in movies and TV shows? Geez, folks, given the near-omnipresence of Apple's hardware on the tube and the silver screen, you'd be better off listing which productions don't have Macs onscreen-- it'd save you an awful lot of time. Either that, or maybe you could tweak your criteria a little, just to keep from aggravating your carpal tunnel syndrome to the point where your wrists burst into flame because you've been trying to type in the names of 99% of all films and television programs to issue forth from the boundless cornucopia of Hollywood over the past four years.

Seriously, we're concerned for your physical well-being. How about this: instead of just spotting Macs in these productions, why not spot Mac commercials, instead? And we're not talking about ads shown by the networks during Will & Grace or the movie of the week; we're talking about Apple commercials spotted in the background of the shows and movies themselves.

Okay, you're wondering what in Steve's name we're talking about. Here's the skinny: AtAT's resident fact-checker and Goddess of Minutiae Katie was, as usual, assimilating every single new development in the entertainment industry to be reported on the 'net in the past twenty-four hours, when her speed-reading eyes snapped into focus on the last bit of Roger Ebert's review of Showtime, the new buddy cop flick starring Eddie Murphy and Robert De Niro. The movie itself sounds a shade less than compelling, but Mac fan Ebert makes it a point to note that "this is the first movie in which an entire iMac commercial runs on TV in the background of a shot."

So there you have it-- the first entry for your new list. We're willing to bet that maintaining it will be a lot less stressful on the ol' tendons. As for whether you're the type of Mac fanatic so devoted to the platform that you'd rush out and see a movie just because there's an iMac commercial on a TV in one shot, well, that's between you and the little voices in your head. Work it out.