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Movie Stars Love The iPod (2/19/02)
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We're not big sports fans 'round here at the AtAT compound, but heck, everyone knows who Shaquille O'Neal is! He was that big guy who played Kazaam, right? Well, whatever-- apparently at some point he got tired of the Hollywood hustle and bustle and decided to make a career move into basketball. From what we hear, he's actually got quite a knack for the game, so in addition to the fame derived from his movies, he's also garnered a respectable amount of celebrity among people who dig basketball, too. Good for him!
And good for Apple-- because according to faithful viewer nattybobo, Shaq was recently spotted on television offering up what appeared to be a spontaneous and unpaid endorsement for the iPod. It seems that Shaq is tired of his teammates "dragging around CDs and tapes" everywhere they go and is refusing to let anyone back on the Lakers bus until they've got iPods of their own. MacNN has posted links to QuickTime captures of the segment, in which two other members of Shaq's team head off to the Mall of America to buy iPods at the Apple retail store so they won't have to hoof it to the next game. Apparently "seven or eight guys" on the team joined the iPod Club on that trip alone.
What's nifty about all this is that, in addition to the throngs of film buffs who have followed Shaq's movie career over the years, there are probably also going to be a few basketball fans falling all over themselves to go buy iPods just because Shaq said so. And really, Apple couldn't pay for better publicity than a couple of Lakers on national TV standing next to the giant glowing Apple logo and saying, "Wanna ride with the Laker show? You gotta have top-notch technology!" Note to Apple's advertising department: shell out the cash and buy that clip from Fox, edit it down to a thirty-second commercial, and run it constantly during every Lakers game that ever broadcasts from now until the end of time. We doubt you'd be sorry. Oh, and run it during airings of Kazaam, too.
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SceneLink (3579)
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 | | The above scene was taken from the 2/19/02 episode: February 19, 2002: David Coursey is back again, and his pro-Mac commentary is getting ever more surreal. Meanwhile, an apparent press leak reveals that a Mac OS X-native version of Photoshop may surface this Monday, and Shaquille O'Neal should get a commission from Apple for selling iPods to the rest of his teammates...
Other scenes from that episode: 3577: Metamorphosis Continued (2/19/02) Some things are tough for the mortal mind to grasp. For instance, it's been weeks since ZDNet's avowed Windows fan David Coursey publicly revealed that he's getting in touch with his Mac side; you'd think that by now we could hear him dish our platform a compliment or two without having to suppress the feeling that Rod Serling is lurking in our linen closet, ready to pounce... 3578: Any Day Now, We Swear (2/19/02) Those of you who have gotten into the habit of badgering Adobe on an hourly basis via email, phone call, or belligerent personal appearance about the lack of a Mac OS X-native version of Photoshop may soon have to find a new hobby...
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