That's Why It's "Big Blue" (7/16/01)
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Lastly, a quickie to help brighten your Monday: faithful viewer Alicia W. points out an interview over at CNET with a representative of the company responsible for speeding "the widespread adoption" of the personal computer. We're talking about the company that has been at the "forefront of computing style for decades," always with its finger on the pulse of what the public wants in terms of "aesthetic ideals"-- the company whose products "came in multiple colors when most other competitors stuck to black or beige." Yes, ladies and gentlemen, sit back, grab a cold one, and enjoy a fashion-centric interview with none other than... IBM.

That's right, kiddies, because as we all know, IBM has always produced computers just brimming with style. And for those of you poor self-deluded fools who think the iMac represented some sort of design breakthrough just because it came in different colors, IBM's director of design is here to set you straight on the matter: "IBM actually pioneered in the early 1950s the idea of colored computers. Our mainframes came in multiple colors. Companies could buy different end panels. They could be red, blue, green, yellow."

These days, though, that's so over; IBM has instead "shifted the majority of the product line to black" because it's "powerful" and "sort of mysterious." Well, since Apple has obviously just been riding IBM's coattails all these years in terms of design, you heard it here first: expect all Macs to be black by this time next year. (A return to the NeXT Cube, perhaps?) That's Apple, though; always a step behind the design curve. And yes, much to our chagrin, IBM even beat Apple to that laptop keyboard light we've been waiting for since time began...

 
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The above scene was taken from the 7/16/01 episode:

July 16, 2001: When it comes to keynote rumors, all hell's broken loose-- but hang tight, because it's just two days 'til showtime. Meanwhile, at least we can count on more details of Apple's retail plans, and CNET posts an interview with the company responsible for putting style into personal computing (no, not that company)...

Other scenes from that episode:

  • 3178: 48 Hours 'Til Enlightenment (7/16/01)   We'll say one thing for this upcoming keynote: we've been following these things since Steve's return four years back, and we can't remember one being shrouded in more mystery or controversy regarding new hardware...

  • 3179: Shopping Trip Postponed (7/16/01)   There's been so much hair-pulling over the whole "LCD vs. CRT iMac" and "GHz or not" issues, one topic that's a dead cert for Wednesday's Stevenote has been almost totally ignored: the Apple retail stores...

Or view the entire episode as originally broadcast...

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