Woulda, Shoulda, Coulda (12/13/99)

That's it, it's all over; Apple's stock is now doomed. After hitting a high of 118 just a few short days ago, it's closed lower with each successive day and now rests at a lowly 99. At this point we can't imagine why the news wires aren't chock full of reports of Apple investors jumping off ledges left and right. (Note: at broadcast time, AAPL was down still further...)

What's interesting is that there seems to be a complete reversal on Wall Street when it comes to support for AAPL these days. Back in the Scary Times a couple of years ago, even if Apple was doing things right and the stock price was going up, the analysts kept saying that Apple's imminent death was inevitable and kept their ratings low. Now, though, AAPL's price has dropped 19 points in a matter of days (while the rest of the NASDAQ's been rising, to boot), yet the analysts are reiterating their positive ratings on Apple. With every positive analyst comment, we keep expecting Rod Serling to pop out from behind a bush and say "Booga Booga Booga!" or something.

To put things into perspective, of course, it's worth noting that even after the losses of the last several days, Apple's stock is still trading at over triple what it was a year ago. For those of you kicking yourselves for not investing earlier when you had the chance, we've got great news for you-- Stockmaster now has a great new feature we call the "Sucker Page." Basically it lets you see how much money you would have made (or lost) if only you'd taken a chance and invested ten grand a year ago. The "Sucker Page" for AAPL shows that a $10K bet-- er, investment-- made a year ago would be worth over $30K today. Which may explain the lack of AAPL-related suicide stories in the news these days. Of course, now we're going to see all the folks who didn't invest jumping out of windows. It's a violent game, isn't it?

SceneLink (1971)
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The above scene was taken from the 12/13/99 episode:

December 13, 1999: So much for a real Microsoft innovation-- the IntelliMouse Explorer's real daddy is Hewlett-Packard. Meanwhile, Apple marketing personnel in the UK get pink slips as early Christmas gifts this year, and Apple's stock continues to take a beating (relatively speaking, of course)...

Other scenes from that episode:

  • 1969: Doubt of the Benefit (12/13/99)   Well, so much for the idea that Microsoft actually came up with something new on its own. Following yesterday's rant about the IntelliMouse Explorer, in which we expressed a certain degree of shock at what appeared to be an "honest-to-goodness example of actual Microsoft innovation," legions of eagle-eyed faithful AtAT viewers wrote in to set us straight...

  • 1970: "Ow! Nooks & Crannies!" (12/13/99)   Well, well, well-- the United Kingdom certainly is a hotbed of Apple drama these days, isn't it? First there was all that hubbub about Apple's continuing cancellations of Apple Expo UK. In the midst of that came the controversy over Apple's elimination of the British-localised edition of the Mac OS; beginning with Mac OS 9, those Brits will have to endure Americanizations like improper spelling and a weird new name for the Wastebasket...

Or view the entire episode as originally broadcast...

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